Stud

2021 • Directed by

Yuriy Dvizhon

A short film that explores sexuality with brand’s new line STUD |ˈstʌd|. It was filmed through the brand’s creative director Ivan Frolov’s trip through the United States. As a result of street casting Ivan met various models in six American states. In conversations and interviews with them the designer has conducted his own research of sexuality and gender identity, which became the basis for the STUD campaign.