For Dealers Only

1937 • Directed by

Ralph Smart

Documentary

This is a film made for Ford dealerships, encouraging them to smarten up their showrooms and organise their sales tactics. Slovenly Mr Sinclair is shown how to get his garage fit for purpose by Ford publicity guru Mr Harding. Soon the untidy pile of out of date brochures are replaced by a bespoke Ford display cabinet, prospects are safely organised in a card index system and there are"fine photographs of Dagenham" on the walls. This is a fascinating insight into branding and sales, 1930s style.