PopskyTestFlight
Poster

The Appearance

1996 • Directed by

Harun Farocki

Documentary

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

Release Date

7/14/1996

Rating

5.8/10